What is Labubu and why is it becoming so famous? Know the real reason

Labubu is a unique toy designed by artist Kasing Lung in 2015 and launched in the market by Pop Mart. Due to its scary face, it quickly became famous among children and adults alike.

A small looking doll named Labubu has created a stir all over the world. The craze of this doll with a scary face, protruding teeth and thick eyes is increasing rapidly among children as well as adults. International stars like Kim Kardashian, Lisa and Rihanna have been seen carrying it with them. Due to millions of posts and unboxing videos on social media, it has become a global trend. 

Pop Mart earns big money 

Labubu was designed by Hong Kong artist Kasing Lung in 2015. Later, Chinese toy company Pop Mart launched it in the market and adopted a blind box strategy. That is, the customer does not know which version he will get on opening the box. This surprise factor created a passion for it among the people. According to reports, Pop Mart's profits can increase by 350% in the next 6 months. The company's shares were listed on the Hong Kong Stock Exchange in 2020 and have registered 600% growth since then. Currently, the market value of the company has reached above $ 40 billion. 

Buzz in the international market 

Labubu's craze is not limited to China only. In 2024, 40% of Pop Mart's total revenue came from the international market. Its sales in the US increased by 5,000 percent compared to last year. In countries like India, this toy is being sold for Rs 4,000 to Rs 1 lakh. Limited edition versions are being sold at many times the price on online platforms. 

Why is the craze increasing? 

Usually toys are given a beautiful look, but the specialty of Labubu is its scary and weird face. Gen Z and millennials consider it a cute-scary combination. Limited edition and celebrity promotion have made it a status symbol. However, experts warn that such weird toys can have a mental impact on some children. After this toy became a trend, it is no longer just a toy but has become the new superstar of a billion dollar industry.